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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 2

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 3

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 4

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q26-Q31):

NEW QUESTION # 26
Which statement correctly describes the data flow of Web recommendations?

A. Recommendations are requested from SAP Emarsys Customer Engagement servers. The returnedrecommendations are then displayed on the client website.
B. Recommendations are requested from the end user's browser by the JavaScript API. The returned recommendations are then displayed by the same API.
C. Recommendations are requested from the end user's email server by the JavaScript API. The returned recommendations are then displayed by the same API.
D. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.

Answer: B

Explanation:
Web recommendations in SAP Emarsys work as follows:
* Option A:Correct. The JavaScript API (Web Extend) requests recommendations from the Emarsys servers directly from the user's browser, then renders them on the website.
* Option B:Incorrect. Requests originate from the browser, not Emarsys servers.
* Option C:Incorrect. Email servers are unrelated to Web recommendations.
* Option D:Incorrect. Recommendations are displayed client-side, not on Emarsys servers.The SAP Emarsys Help Portal under "Web Recommendations" confirms this data flow.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 27
What actions can an account owner perform on the Security Settings page? Note: There are 2 correct answers to this question.

A. Set up IP access control
B. Create external events.
C. Define the permitted email domains.
D. Deactivate users.

Answer: A,C

Explanation:
The Security Settings page in SAP Emarsys is a critical administrative interface accessible only to Account Owners, allowing them to configure security levels for account access and data management. According to the official SAP Emarsys documentation, the correct answers areA(Set up IP access control) andB(Define the permitted email domains). Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why these two are correct and the others are not.
* A. Set up IP access control:
* Explanation: Account Owners can configure IP access control on the Security Settings page to enhance account security. This feature restricts login access to approved IP addresses, requiring two-step authentication for logins from unrecognized IPs. The documentation states, "Set up IP access control: This is an optional, but highly recommended, security feature that requires two- step authentication for all login attempts from unrecognized IP addresses" (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). When enabling this feature, Account Owners can define allowlisted IP addresses or ranges, ensuring that users logging in from these IPs can use only their username and password, while others must complete additional verification. This action is a core capability of the Security Settings page, making option A correct.
* B. Define the permitted email domains:
* Explanation: Another key action available to Account Owners on the Security Settings page is defining permitted email domains. This setting ensures that all users in theaccount have email addresses from approved domains, as Emarsys only sends invitation emails and security-related communications (e.g., password resets) to these domains. The documentation confirms, "Define the permitted email domains: All the users in your account must have valid email addresses that belong to a domain listed here" (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). At least one domain must be specified (e.g., the Account Owner's domain), and multiple domains can be added as needed. This is a fundamental security configuration task exclusive to the Security Settings page, validating option B.
* C. Create external events:
* Explanation: Creating external events is not an action performed on the Security Settings page.
External events in SAP Emarsys are used to trigger automated actions (e.g., emails or program entries) based on data imports or API calls, and their setup occurs in theAutomation Centeror via API configurations, not under Security Settings. The documentation specifies that external events are managed through "Automation > External Events" or API integration settings (reference: "External Events Setup," updated October 2024), and the Security Settings page focuses solely on access and data management controls (e.g., IP restrictions, email domains, API credentials). Thus, this action is outside the scope of the Security Settings page, making option C incorrect.
* D. Deactivate users:
* Explanation: Deactivating users is an administrative task performed on theUser Management page, not the Security Settings page. Account Owners can deactivate user profiles to prevent login access (e.g., if credentials are compromised) by navigating toManagement > User Management > Users, selecting a user, and using the deactivate option. The documentation states, "As Account Owner, you can also edit user profiles on the User Management page, as well as deactivate and reactivate them" (reference: "Creating and managing users," updated June 10,
2024). While security-related, this action is distinct from the configurations available on the Security Settings page, which focuses on account-wide settings rather than individual user management, disqualifying option D.
Additional Context: The Security Settings page also allows other actions, such as creating API credentials and WebDAV users, or setting up Keyring for SFTP imports (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). However, the question limits the correct answers to two, and options A and B are explicitly highlighted as primary tasks in the documentation. Options C and D, while relevant to broader account administration, do not align with the specific functionalities of the Security Settings page.
Conclusion: The actions an Account Owner can perform on the Security Settings page includesetting up IP access control (A)anddefining the permitted email domains (B), as these are core security configurations explicitly supported by this interface in SAP Emarsys.

NEW QUESTION # 28
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?

A. Strategic Dashboard
B. Value Measurement
C. Campaign Analytics
D. Revenue Analytics

Answer: C

Explanation:
To view an engagement summary for Mobile Engage Push and SMS channels:
* Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
* Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.
* Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
* Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).

NEW QUESTION # 29
The image below shows the summary page of your mobile app tutorial program. What does "583 Messages Triggered" represent? Note: There are 2 correct answers to this question.

A. It is the number of mobile push messages sent.
B. It is the number of contacts who entered the program.
C. It is the number of all messages sent in the Interactions program, regardless of the channel.
D. It is the number of SMS messages sent.

Answer: A,C

Explanation:
"583 Messages Triggered" on an Interactions program summary:
* Option B:Correct. In Interactions, this metric reflects all messages sent across configured channels (e.
g., push, SMS) in the program.
* Option D:Correct. Since it's a mobile app tutorial program, it specifically includes mobile push messages sent, a common channel for such programs.
* Option A:Incorrect. It's not limited to SMS; it includes all channels unless specified.
* Option C:Incorrect. Contacts entering is a separate metric (e.g., "Entered"), not "Messages Triggered." The SAP Emarsys Help Portal under "Interactions Reporting" explains this metric.References:SAP Emarsys Help Portal - "Interactions" (https://help.emarsys.com/).

NEW QUESTION # 30
You need to update some existing contact records using the SAP Emarsys Customer Engagement API. Which HTTP method should be used when calling the API?

A. POST
B. PUT
C. GET
D. DELETE

Answer: B

Explanation:
For updating contacts via the SAP Emarsys API:
* Option C (PUT):Correct. The PUT method is used to update existing contact records by specifying the contact ID and new data.
* Option A:Incorrect. POST is for creating new resources, not updating existing ones.
* Option B:Incorrect. DELETE removes contacts, not updates them.
* Option D:Incorrect. GET retrieves data, not modifies it.The SAP Emarsys API Documentation under
"Contact Endpoints" specifies PUT for updates.References:SAP Emarsys API Documentation -
"Contact API" (https://dev.emarsys.com/).

NEW QUESTION # 31
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